The Smiley

NSM-Smile-StickA smile. One of the most powerful and emotive gestures we can do. It’s SOOOOOOOOOO simple, yet so many people just don’t do it, often caused by poor oral hygiene over the years.

With our Smiley, you will find it impossible not to smile behind it. It’s fun, and it’s educational too. Last year 400,000 Smileys reached the public, carrying our three key messages for good oral health. If you still don’t know what they are (something that would not make us smile), here’s a quick reminder:

  • Brush your teeth for two minutes twice a day using a fluoride toothpaste
  • Cut down on how often you have sugary foods and drinks
  • Visit the dentist regularly, as often as they recommend.

Poor oral health can be both physically painful and psychologically damaging. It can affect self-confidence, image and even how we are perceived by other people. From the many interesting studies into laughter millions of people may also be missing out on the positive benefits of smiling and having fun. The Smiley is a great opportunity to take a moment to think about your oral health, and more importantly how you can improve it.

Our Smileys are being made available on a first-come, first-serve basis for the first 3,000 eligible organisations. The campaign runs from May 19 to June 19, so there is lots of time to plan and get involved.

“But how do I get hold of these,” I hear you ask!  It’s quite simple – just register for your free Smileys.

Once received, you can tweet us your Smiley selfie, post it on Facebook or by emailing them to us at

National Smile Month the Smiley