Oral-B – Platinum Sponsor



The links between oral health and general health have been much debated and nowadays have been scientifically proven. Good oral health would therefore seem to be the logical way forward. Oral-B is committed to prevention. Along with this ethos is a commitment to quality. All products undergo rigorous clinical testing to ensure the highest standards are maintained so that, when used correctly, everyone can achieve good oral health.

Oral-B’s most recent innovation is the SmartSeries electric toothbrush which allows dental professionals to programme patients’ brushing routines onto their mobile to ensure they follow professional guidance between appointments. Control is firmly passed to the patient, but under the guidance of dental professionals. Brushing duration, mode and problem zones can all be highlighted and the information easily retrieved. Moreover, the brush can store up to 20 brushing sessions so you don’t need to have your phone in the bathroom; the data will simply be transferred the next time the app is connected to the toothbrush!

The mechanical benefits of Oral-B’s power toothbrushes compliment the chemical efficacy afforded by their Pro-Expert toothpaste. Gum health through effective plaque control is just one of the many beneficial features of Oral-B’s Pro-Expert toothpaste and it’s the inclusion of stabilised stannous fluoride (SnF2)that makes the difference. This powerful ingredient gives Oral-B’s Pro-Expert toothpaste a long-lasting antimicrobial action, which fights plaque and consequently gum problems. Laboratory and clinical studies have confirmed that the inclusion of stabilised stannous fluoride will inhibit antimicrobial growth as well as reducing the ability of bacteria to ‘stick’ to tooth and gum surfaces. All toothpastes are not the same.  Whilst the inclusion of fluoride is a taken, to afford maximum protection, a formulation must contain other proven ingredients that work in harmony together to promote good oral health.

Just like chemical and mechanical plaque removal work together to afford maximum benefit so too must the dental profession and dental trade. National Smile Month is the ideal time to go the extra mile to encourage patients to take greater care of their oral health between appointments. An extensive campaign, spearheaded by the Oral Health Foundation, will see the Profession, schools and workplaces, as well as retail outlets combine to help raise awareness. Oral-B is delighted to once again be a platinum sponsor. The Oral Health Foundation strives tirelessly to increase the awareness of good oral health amongst the population. They champion the cause all year round and do their utmost to counter the lack of ‘airplay’ dentistry receives in the consumer press and do much to counter the often negative news stories.  Collectively we can improve the health of the nation.