Wrigley’s Extra® – Silver Sponsor


EXTRA-FC-FT-RGBAs a National Smile Month sponsor for the 6th year running, the Wrigley Oral Healthcare Programme is proud to be showcasing its commitment to protecting smiles and promoting better oral health. We understand the importance of a good, healthy smile – they create a good first impression and allow us to connect with others. It’s been proven that the condition of our teeth can make a big difference to how often we smile, so it is important to keep them as clean and healthy as possible!

Our busy lifestyles mean that we are often eating and drinking on the go and not doing enough to protect our teeth afterwards, placing them at risk of tooth decay. When brushing isn’t an option, chewing sugarfree gum for 20 minutes after eating and drinking can help to protect teeth. Chewing sugarfree gum doesn’t just keep our breath fresh, it increases the amount of saliva in the mouth, which helps to neutralise plaque acids and wash away food and drink particles.

Wrigley’s EXTRA® sugarfree gum is accredited by the Oral Health Foundation who recommend chewing sugarfree gum after meals and in between brushing to protect teeth. For people looking for a candy-like treat alternative, Wrigley is expanding its sugarfree gum range to include STARBURST® gum offering all the benefits of sugarfree gum with added fruity flavour.

Through its Brush Up On Smiles website, the Wrigley Oral Healthcare Programme has worked in partnership with the Oral Health Foundation to help teach primary schools children about the importance of healthy teeth. The website provides teachers with resources to support teaching the functions and care of teeth, the difference between good and bad habits essential to positive cleaning routines, and eating the right types of foods for good oral health. Visit www.oralcareeducation.com to find out more and download classroom resources.

Dental professionals can visit the Wrigley Oral Healthcare Programme website to obtain information, practical resources, research and continuing professional development courses (CPDs) to help communicate and promote healthy oral care to their patients.